Ellie Shoes is a family owned and operated company. It was founded in Orange, California by Ellen Renger in 2000. The company started out as a footwear company that specialized in lingerie and bedroom shoes for women. Over the years, as Halloween costumes began getting sexier, the demand for a sexy costume shoe to match the outfit inspired Ellie’s involvement in the Halloween industry. Halloween has opened up new opportunities and has given us a lot of exposure to a whole new community. It was by accident that these two industries collided, and it continues to be a force that grows our business today. However, the DNA of Ellie Shoes is still in the lingerie business, and we’ve recently signed a license agreement with Bettie Page, catering to the Rockabilly, Pin-Up, and Burlesque genres.