Velcro USA
This was to become the basis for a unique, two-sided fastener - one side with stiff "hooks" like the burrs and the other side with the soft "loops" like the fabric of his pants. The result was VELCRO brand hook and loop fasteners, named for the French words "velour" and "crochet."
Today Velcro Industries N.V. is a technology-driven, global organization providing fastening solutions for businesses and consumers around the world.